How to Get the Best Bargains
on a Restaurant Wine List
By Darryl Beeson
Michael Bonadies, one of my favorite restaurateurs and
wine writers and author of "Sip by Sip: An Insider's Guide to Learning All
About Wine" ($12.95 paperback, Doubleday/Main Street Books) called me a
while back with an interesting question. As a wine professional, what tips
could I offer as to how to ferret out the best bargains on a restaurant wine
list?
The first tip, that all polled agreed upon, is to look
off of the beaten track for little known wines, producers and regions. For
some California examples, Wente or Ivan Tamas from the less than sexy
sounding Livermore region, or R. H. Phillips from the Dunnigan Hills.
One of Bonadies' first jobs in the restaurant business
was at Alice's Restaurant of song and movie fame. "What I remember most,"
Bonadies told me, "was that while Château Mouton Rothschild 1970 was on the
list for $35, owner Alice Brock got a bigger kick out of convincing
customers to try, in the mid seventies, obscure California wines, such as
Chardonnay and Cabernet Sauvignon, for a fraction of the price."
Though California's mainstream varietals are not always
the bargain these days, you get the point.
Secondly, Bonadies suggests, if entrees are priced
under $20, look at the upper end of the wine list for value. Conversely,
look at the lower end of the wine list if entrees are over $25.
Also avoid the common mistaken belief that you should
never order the least expensive wine in a particular category. Assuming that
the restaurant is in anyway serious about food and wine, and why would you
frequent the other kind, the least expensive will be close in caliber to the
wine one price notch upwards. Statistically, the second cheapest wine is
often the biggest seller on an average restaurant's wine list.
Thirdly, don't neglect wines or vintages that have been
left behind in the rush to get what's new, publicized and limited in supply.
I remember a few years back, the wine publications
scored the '89 California Chardonnays low because rain at harvest time
diluted the end result for many. In the frenzy, California Cabernet
Sauvignons, harvested at a later date and missing the rain, were priced
lower in the confusion even though they were fine quality wise.
Fourthly, try to discover the wines on the list that
are close to the restaurateur's heart. My example would be in a family owned
Italian restaurant, try to find out what region the owner is from. Wines
corresponding with that region can be gems and bargains.
Number five, my favorite tip, is to use flattery with
the restaurant owner or person who takes care of the wine list. Compliment
the list profusely, then humbly ask for help. When this happened to me at
The Mansion on Turtle Creek, I made an extreme effort to point out the best
bargains, which can easily be overlooked with a list of over 700 wine
selections.
Don't be shy to ask if the establishment has a
so-called Sommelier's list, usually a short grouping of odds, ends and
occasional gems. If they don't have such a list, inquire if there is an odd
bottle that they would like to sell at a discount. Don't be afraid of
appearing too frugal. Most restaurants are thrilled to clean out the
inventory of these odd soldiers.
Darryl Beeson travels the world looking for great wine
values. In the past, he has been wine steward or cellar master for The Mansion
on Turtle Creek, Voltaire, and The Adolphus Hotel. Not one for stuffiness or
secret handshakes relative to wine, this Texan might now be described as a "ki-yi-yippee
sommelier, sommelier." Beeson reports on wine, spirits, food and travel for
numerous publications.