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Bigger Really Is Better

Especially watching APPOLLO 13 ON IMAX

By Madelyn Miller

Every day, my email box is filled with offers to enlarge my penis or my breasts. It is not something I ever wanted to try.

But IMAX really does make a difference.

As I watched the thriller Apollo 13, I felt like I was about to take off into outer space. My seat seemed to throw me back with the thrusts of the engine. And I wondered when they were possibly stranded, if I would ever get back to earth. (that was important because I had another movie screening that night)

Even if you know how it ended, and you have seen this movie before, seeing it on IMAX is a whole different experience

A suspense-filled drama about the extraordinary courage, faith and ingenuity of three men – and the hundreds more who worked around the clock to bring them back, Apollo 13 also stars Kevin Bacon, Bill Paxton, Gary Sinise, and in Oscar®-nominated performances, Ed Harris and Kathleen Quinlan. The film was originally released in 1995.

From Academy Award® winners Brian Grazer and Ron Howard, Apollo 13, starring Tom Hanks, is the first 35mm live action film in motion picture history to be digitally re-mastered into the IMAX® format.  Employing revolutionary, proprietary IMAX® Digital Re-mastering (DMR™) technology, Apollo 13 The IMAX Experience will be shown on the Cinemark IMAX® Theatre screen with unequaled clarity and intensity of image.

Developed as a total system to re-master 35mm live-action films into 15/70 film format for exhibition in IMAX theatres, IMAX® DMR™ technology digitally enhances the image quality of 35mm motion pictures for projection onto giant IMAX screens.  The resulting images are every bit as big, sharp and beautiful as those of the classic, visually stunning large format films.

Cinemark USA, Inc. operates 278 theatres and 3,014 screens currently in 33 states in the United States, and internationally.

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