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Bed WarsGoing Beyond the BedFor the past few years, major hotel chains have been battling it out for the title of "best bed" culminating in a full-scale bed war. Now, the Hilton Family of hotels is raising the bar and venturing "beyond the bed" with six of its brands undergoing a complete overhaul of guest room accommodations including new European-style beds along with a full upgrade of amenities and business tools. A recent survey of 1,000 U.S. households, commissioned by Hilton Hotels Corporation, found that 50 percent of respondents reported capturing only six hours or less of sleep per night while traveling, which is two hours less than the average needed to function at peak performance. "The Hilton Family of Hotels is dedicated to the entire sleep experience, focusing on the comfort, productivity and well-being of our guests while staying at our hotels so that they can achieve their goals while traveling for business or pleasure," said Matt Hart, president and chief operating officer for Hilton Hotels Corporation. With "beyond the beds, we're offering guests the peace of mind that comes with an easy-to-set alarm clock; new, larger televisions in selected brands; high-speed Internet access in every room; and other contemporary amenities that will help guests feel productive and pampered." What’s In a New Bed, You Ask?
Fine European-style linens feature the highest thread count bedding package among the Hilton Family, with 250-count linens. Four pillows are provided on double beds and five pillows are provided for king beds, compared to two and three, respectively, prior to the new program. The pillows feature a center core of down and feather with a down outer wrapping. Bath and Body ExtrasFor Beyond the bed, all Hilton hotels will offer new bathroom amenities created exclusively for Hilton by Crabtree & Evelyn, called La Source, offering an appealing scent for men and women alike. Specific amenities include: shampoo, conditioner, body lotion, body wash, mouthwash, moisturizing soap, shower cap, sewing kit, vanity kit, aqua brush with pumice, a shoe mitt and shoe horn. Extra Space, Exercise in Your Room, and Online ServicesIn addition, armoires are being removed to create more space in the guest rooms, while 19-inch televisions are being replaced with 27-inch flat-tube televisions. A complimentary, in-room fitness-in-a-bag program, called Hilton Fit Kit by Bally Total Fitness, was introduced at participating hotels in early 2005, enabling guests to continue their fitness regimen in the privacy of their guest rooms while on the road. All hotels will offer high-speed Internet access -- either wired or wireless, depending on the location. Select locations also will offer PrinterOn service, which enables guests to send print jobs from laptops in their guestrooms directly to the hotel's 24-hour, complimentary business center for pick-up at their convenience. Special Easy-Set Alarm ClocksTravelers who stay at the Hilton Family of Hotels won't have to lose sleep ever again over how to set the alarm clock. In an effort to help guests be more productive, the Hilton Family of Hotels custom-designed its own clock, featuring an easy-to-set alarm. What's more, the new clocks also feature a connection cable for MP3 players and other portable music devices, an addition Hilton made after research revealed that consumers prefer to maintain their own music lifestyles while on the road. To book a reservation,
visit the Hilton website at
www.hilton.com Edited by Erika Wright |
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