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Beyond Banking and Bratwurst: Zurich Today
By Madelyn Miller

Once famous for its money and sausage-making ability,
Zurich is much more than that today. Switzerland’s economic hub is now
considered the best city in the world to live according to Mercer Consulting’s
quality of life studies.
And I think it is one of the best cities in the world to
visit.
The city that gave birth to the Dadaist movement is
returning to its creative roots. Hundreds of fashionable bars, clubs, shops and
restaurants have cropped up throughout the city in just a few years. This
impressive artistic explosion has been likened to Berlin’s metamorphis of the
early nineties.

I loved browsing through boutiques, exploring the eclectic
flea markets, strolling along the many quays and promenades and discovering the
treasures in many museums.


I started in the Neumarket, because I was lucky enough to
be staying at Romantik Hotel Florhof (and I do mean lucky since this charming
hotel has only 36 rooms and it is frequently booked solid) If you are not lucky
enough to stay there, at least treat yourself to a wonderful meal in the Florhof
Restaurant. The menu offers dishes in tune with the seasons. Directors
Bridgette and Beat Schiesser explained that, “Whenever possible, we get our meat
from the surrounding regions and only use products from certified biological
farms where animals are kept in their natural environment. Our dishes are light
and healthy and salt is used sparingly. This way the natural aromas of the
vegetables and herbs are enhanced.”

Zurich romantik hotel florhof

Since March 2003, the Restaurant Florhof has been a
certified member of “Gout Mieux” (a campaign of WWF Switzerland) and offers a
number of dishes, which are produced exclusively with biological ingredients.
These dishes are marked with the “Gout Mieux” label.
On the wine list, you will find promising “novelties” at
reasonable prices, rather than famous vintages and expensive names. I learned
that only 2% of the Swiss wines are exported so this might be a great place to
experience those wines.
If you ask, Beat and Bridgette would be pleased to show you
their 400 year old arched wine cellar where private dinners for up to 18 people
can be held in a very special atmosphere.
The hotel name, FLORHOF, is from the word flower. Not only
are flowers present everywhere in the hotel including fabric patterns, flowers
seem to be the unofficial symbol of Zurich.

CENTRAL CITY
This central part of the city offers an amazing number of
cultural venues, including the Theaterhaus Gessnerallee located on the River
Sihl behind the Hauptbahnhof. In addition to a varied theatre program, numerous
concerts also take place at the Gessnerallee. The most notable is the
international jazz festival jazznojazz, which presents a broad spectrum of
popular playing styles in modern jazz.
The restaurant inside, the Reithalle, is a noisy and
popular place located in a space that was formerly an old military riding
school. The beautiful old stable, with protruding wooden beams and cobblestone
floor is a comfortable venue to enjoy the varied, reasonably priced menu of
seasonal dishes, many of which are vegetarian. In summer, the lively patrons
head outdoors and find their place at the long tables in the large, shaded
garden on the Schanzengraben.
My few days in Zurich were not near enough to explore all
the cultural venues, marvelous museums and experience the many gourmet outlets.
WHERE TO STAY
Romantik Hotel Florhof
Florhofgasse 4
CH-8001 Zurich
Phone 01 261 44 70
Fax 01 261 46 11
info@florhof.ch
www.florhof.ch
Where to eat
Restaurant Florhof
Best coffee house

Conditorei Café Schober
älteste Konditorei von Zürich
seit 1834
Napfgasse 4, CH-8001
Tel 01251 80 60
This flower covered coffeeshop is like a fantasy land. Bridgette told a few
moments from her busy day to join me in coffee---actually when she learned of my
obsession with chocolate, she knew that was the place for me to taste the best
hot chocolate in Zurich.

Best Chocolate Store
Café Schober wins again. Just try to have only coffee there.

BEST CONTEMPORARY JEWELRY STORE
Duncan
Near Rosen’s Button Shop

OTHER FAVORITE PLACES TO BROWSE
Anatares
Antares Stones Gmbh, Am Rennweg 34 (near Hotel Widder)

Rosen’s Button store
Knöpfe Roosens Christine
Napfgasse 5
8001 Zürich

BEST WAY TO GET TO SWITZERLAND
Swiss International Air Lines, the national carrier of
Switzerland serves 70 destinations including 43 in Europe and 27 in Africa,
Asia, North & South America.
North American gateways include: Boston Chicago, Los
Angeles, Miami, Montreal, Newark, and JFK/New York. In 2004, 9.2 million
passengers flew in Swiss First, Swiss Business and Swiss Economy Class. For more
information, click onto
www.swiss.com or call 1-877-FLY SWISS.
BEST WAY TO GET AROUND IN SWTIZERLAND
The Swiss Travel System is incredibly comprehensive and
includes rail, lake steamers and city transportation lines. STS discount passes
are as individual as your travel plans and excursion wishes. Ranging from a
plain transfer ticket to flexible or consecutive travel days. Buy any Swiss
Pass and get a free Family Card for unlimited travel for kids up to 16.
Available on
www.MySwitzerland.com or
www.RailEurope.com
And the best way to get around just got better—
In 2006, - buy a Swiss Pass, Youth Pass or Flexi Pass and get free admission to
over 400 museums in Switzerland.
- With any STS train pass, receive 10-20% discount on
internet bookings on hotels (Best Western Swiss Hotels, Minotel, Sunstar Hotels
and Swiss Backpacker Hotels)
-Glacier Express: new First Class panorama cars
all public transport system entirely non-smoking.
FOR MORE INFORMATION ON SWITZERLAND
www.MySwitzerland.com
For more information on Zurich
www.zuerich.com
GREAT GUIDEBOOKS
Fodor’s Switzerland 2005
Fodor’s Travel Publications
www.fodors.com
Frommer’s Switzerland
By Darwin Porter and Danforth Prince
Macmillan
www.frommers.com
Rick Steves’ Switzerland 2005
By Rick Steves’
Avalon Travel Publishing
www.ricksteves.com
Culture Shock! Switzerland
A guide to customs and etiquette
By Shirley Eu-Wong
Graphic Arts Center Publishing Company
IF YOU DON’T SPEAK GERMAN, FRENCH OR ITALIAN
The Franklin EuroInterpreter is the easiest way to communicate. It has over
400,000 words and phrases in 12 languages. It has a calculator with currency and
units of measurement converter.
www.franklin.com
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