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BEIJING PLACES WINNING BET ON CHEF ADAM LEVIN

As he opens Aria Restaurant in China World

by Veronica Lee

Personifying a new breed of American chefs, one does not know quite what to expect of Adam Levin, "the Chef from Las Vegas, who's worked at Spago's"!  One who's learnt from the best chefs the world over, one who's rubbed shoulders with the rich and famous, cooked for high profiled celebrities, dignitaries and a long list of Hollywood glitterati events as part of a normal routine.  Add to that list, a father who used to head the renowned Dunes Casino-Hotel in Las Vegas, and a culinary career that has any other chef seeing stars.

Adam comes across from the first genuinely enthusiastic 'hello' and friendly smile to the warm handshake, as a very humble, down-to-earth sort.

The 36-year old Adam recently assumed his new role as Chef of ARIA, the trendsetting restaurant at the 5-star, award winning China World Hotel in Beijing, China.  Within a few days upon arrival, the linguist (he speaks Italian, Spanish, French and German besides his native English) already picked up some Mandarin terms with much glee.

When I met Adam, he had just been in Beijing for a few weeks but could already bargain in flea markets, and give directions to the locals. He obviously loves challenge and adventure.

As he begins to speak, Adam's eyes light up with enthusiasm when touching on his favorite topics -- cooking styles, new inspirations and the importance of continuous learning.  The key word here seems to be 'blending'.  He blends new
culinary influences with his own tried and tested recipes.  He enjoys learning  from new environments and cultures. For Adam, everyday brings fresh opportunities to absorb the best of everything life has to offer.

Levin values the all-rewarding element of interacting with his kitchen team to reap the best in ideas, work and team spirit. It's this personality trait that might have made him an all-star quarterback.

Born and bred in the United States, Adam's introduction to the culinary world started early, when as a child, he dined with his father in some of the best restaurants around the world.  It was as if he was destined to pick up on this cue at a later stage in his life.

Although hailing from a family of lawyers, Adam had set his mind on professional football.  Ensconced at the University of California in Los Angeles  (UCLA), he persevered with his dream until several injuries later, Adam sidestepped it, for a change of scene.

Having been sent to picturesque Italian towns for summer working holidays during his younger days, where he had picked up Italian and some experience working at restaurants, Adam headed for the Universita di Firenze in Florence, Italy in 1982.  From then on, there was no looking back.

For the next IO years, he alternated between Italy and the United States working at well-known restaurants.  Along the way, this mild-mannered Chef included a course at the Cordon Bleu in London and Paris, and a culinary degree in Advanced Studies for the 'cream of the crop' and an Instructors' Course, at the Culinary Institute of America, at Greystone in Napa Valley, California.

Finally returning to the United States at the tender age of 28 years, backed with a kaleidoscope of experience, Adam landed himself at the Café Terra Cotta in Tucson, Arizona, billed as "One of the top 50 restaurants in the US" by the elite Condé Nast magazine.

It was just the beginning of a list of world-class restaurants appreciated his talents.

The next moves were to Wolfgang Puck's Spago at Caesar's Forum; Mark Miller's Coyote Cafe at MGM Grand; Fog-City Diner of Real Restaurants Inc.; Jean-I.ouis Palladin's Napa Restaurant at Rio Hotel & Casino, and finally, at Mortoni's Restaurant at the Hard Rock Hotel, all located in Las Vegas, Nevada.

Taught, molded and influenced by Chefs of international repute such as Paul Bocuse, Jean Banchet, Wolfgang Puck, Jean-George Vongerichten and Jean-Louis Palladin to name but a few, the name "Palladin" is referred to constantly in
his conversation.  Why?  Simple.  Palladin, who made culinary history as the youngest French Chef to be awarded two Michelin Stars, is Adam's mentor and close friend.

As he elaborates, one realizes that not only is Palladin a wonderful example of a great Chef in several aspects, the mentor obviously sees in Adam, another great Chef-in-the-making, who's following his footsteps of bringing his home country's well-known cuisine and spreading it to the rest of the world.

Palladin probably foresees Adam's recipe for personal success increasing richly, beginning with his adventure to China.  Much like adding new, exciting ingredients to unleash yet undiscovered flavors in a favorite dish!

On his first trip to China a few months prior to accepting his new position, Adam's thoughts started ticking feverishly when he heard "the most profound statement."  It was a comment from Mr. Fu Tianzhu, the China World Hotel's Deputy General Manager, during a food-tasting session, that "it is not what you cook, but how it is served' that will make the difference to the Chinese guest."

Propelled by culinary enthusiasm and a determination to adapt to the Chinese concepts of western cuisine, Adam brainstormed with his wife, Tammy, who is his most trusted sounding-board, on ways to best accommodate Aria's guests, both western and Chinese, and make them equally comfortable enjoying his delectable dishes.

Besides a strong restaurant background (not surprisingly, that is where she met Adam) Tammy has a similar creativity. There home is a colorful combination of treasures from travels, each with a new use in their new culture.

Convinced that the adage "when in China, do as the Chinese do" has to be applied to the ARIA restaurant, Adam decided that his menu suggestions will enable orders of a few complementary dishes of each category of food, that when served, can be shared.

Not only will this enable guests to taste several dishes at once without having to eat too much, Adam hopes that this will give them a sense of 'home-style dining'.

Adam's philosophy is: "Whatever you do, do it with love and attention."  When applied to his style of cooking, it touches not only on the beauty of simplicity, but also in the fact that working with his team to bring out the best in each one of them, is of utmost importance.

This being his first working stint in China, Adam is naturally enthralled at the thought of learning from his Chinese team.  One already senses from the way he speaks about this, that whatever knowledge he absorbs from them, will be combined with his, to create new culinary fusions.

As a man with many pots in the fire, it is no surprise that Adam has a project on the back-burner, waiting to be brought to life at the right time ... that of compiling his own book of recipes and how-to's.  Knowing him, the contents will be a colorful tapestry of his culinary and personal adventures, all woven into beautiful recipes.

As far as first impressions go, Adam Levin scores with flying colors.  To the ARIA restaurant and the people working with this clean-cut Chef who oozes with passion for all things creative, Adam is a 'gem'!

And the lasting impression?  Anyone who has met or worked with Adam knowS without a doubt that he will create a new approach to the simple pleasure of eating well for Aria. And end up with standing ovations.
 

ARIA is located in the China World Hotel

CHINA WORLD HOTEL, BEIJING
1 JIANGUOMENWAI AVENUE
DA BE YAO
100004, P.R. CHINA
(86-10) 6505 2266

SHANGRI-LA HOTELS
800-942-5050
http://www.shangri-la.com

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