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HATS FOR SUMMER’S CHILDREN

Tilley Hats Protect Against Dangerous Sun Exposure

As invigorating as the outdoors may be during the warmer months, keeping dangerous ultraviolet rays off the face is critically important. The American Academy of Dermatology responded to a 1998 study by the Journal of the National Cancer Institute by stating, "A comprehensive sun protection program includes sun avoidance between 10 a.m. and 4 p.m., wearing sun protective clothing, and sunscreen."

Warding off the ravages of the sun by wearing a wide-brimmed hat is one of the best ways to protect against early aging and skin cancer. Ozone depletion has made the sun stronger than it was many years ago, leaving many apprehensive about otherwise glorious sunny days.

The durable Tilley Hat (Tilley Endurables, Toronto, Ontario) has been praised for years as an effective shield against UV rays on the back of the neck, ears, nose and forehead, due to its tightly-woven cotton duck, and brims as wide as 3-1/2-inches. Tilley innovations include Forest Green and Olive underbrims that further absorb ultraviolet radiation, reducing harmful bounce-back glare, and introduction of a lighter-weight Hat (LT5 - 3 oz.), modeled after the popular T5 design. The machine-washable Tilley Hat is also unsinkable, making it the optimum choice for boating or beach activities.

The only hat to come with a lifetime guarantee, four-page owner's manual, and hidden pocket big enough for a room key or emergency $20 bill, the Tilley Hat has become a favorite of travelers from around the world. The Canadian Armed Forces were so impressed with the unique features of the Tilley Hat that thousands were worn by Canadian troops during the Gulf War and continue to be used in peacekeeping missions, most recently in East Timor.


Essential Information:

Find Tilley Endurables at
300 Langner Rd.
West Seneca, N.Y. 14224.

It is headquartered at
900 Don Mills Rd.
Toronto, Ontario
1-800-ENDURES
tilley@ftn.net

http://www.tilley.com

Edited by Kerry Cohen

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