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MICHELIN MAPS AND ATLASES
GO THE DISTANCE FOR TRAVELERS

The age-old myth that men refuse all help when trying to reach a destination has been shattered. According to a Navigation Technologies Survey, almost 80% of men use a map when they are lost. About 60% of women admit they use a map as a guide, the remaining stop and ask for directions.

Recognized for more than a century for clarity, accuracy and detail—even the military has relied on Michelin maps—Michelin Travel Publications offers over 200 selections for cities, regions and countries in North America, Europe, Africa and Asia. In-house cartographers, or mapmakers, produce each map & atlas and leave no stone unturned. Everything from major roads to the tiniest streets is depicted on Michelin's maps to allow travelers to go off the beaten path with confidence.

What Makes Michelin Maps and Atlases Stand Out? Michelin maps are updated on a yearly basis and specifically designed with travelers in mind. Michelin's cartography, user-friendly format and cross-referencing abilities with its renowned guidebook collections are paramount.

The clear, clean and uncluttered style of Michelin maps is compounded with extreme attention to detail covering scenic roads (outlined in green), footpaths, panoramic views, emergency telephones, road widths and more. It's this kind of detail that can, for example, help North American tourists avoid surprises while traveling in tiny European cars down narrow roads that are often hundreds of years old. Buildings, monuments, park trails and government offices are highlighted, too. So the Eiffel Tower actually looks like a tower and the famous Wenceslas Square in Prague practically leaps off the page.

When it comes to ease of use, Michelin has really done its homework. Michelin maps "Read-Like-A-Book" and the patented Michelin fold make it a snap to refold, even with one hand on the wheel. All Michelin atlases are available in spiral format, too. That's the number one binding preference according to independent consumer research.

Michelin's unique cross-referencing system also makes mapping out travelers' trips a cinch. Maps and guides throughout the Michelin collection work together with universal symbols directing to more information. For example, a red frame on a Michelin road map indicates towns that have a city map in THE RED GUIDE. Entries in THE GREEN GUIDE direct travelers to the corresponding Michelin map name and the exact fold number to use. The In Your Pocket guidebook series offers a reference to the corresponding Michelin map outlining the region.

Tips for Successful Map Use

For those who dread nothing more than not being able to find their way, there are a few easy steps that will make the process faster and more efficient:

·        Have a map handy. Make sure there is a map or atlas in a backpack or glove compartment where it is easily accessible.

·        Use the legends. Go to the legends for help with finding markers that will help in the search for the destination.

·        Have patience. No one likes to be lost, but it happens to everyone. Even the most experienced travelers.

For a catalog, call Michelin Travel Publications at 1-800-423-0485 or go to http://www.michelin-travel.com

Edited by Kerry Cohen

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