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THE ONE THING I TAKE AND USE ON EVERY TRIP
by Madelyn Miller
I won't leave home with out it
(and
it is not a credit card)
Some people have to have their special pillow. Other people
always take pictures of their family. Some people sleep better with their teddy
bear. But I have a new "must take" travel accessory--my Waterpik™
Flosser.
Both my Mom and the dentist must be proud of me.
Because I not only take it everywhere, I use it. I am now a
completely flossed woman.
Almost everyone carries dental floss with them. But just
because we buy it, doesn’t necessarily mean we use it. Research indicates that
although 65 percent of American households purchase dental floss, only 10
percent actually floss on a regular basis. Although far from enjoyable, flossing is essential to good oral
health. The newest innovation from
Waterpik Technologies, Inc., the Waterpik™ Flosser, is designed for
convenience and to alleviate what many consider “the painful, difficult task”
of manual flossing.
Why I like it--clinically proven to be as effective as
manual floss, the Waterpik Flosser offers a quick, easy and gentle alternative
to manual flossing. The Flosser
generates 10,000 strokes per minute, allowing the single, replaceable, nylon
filament tip to remove plaque above and below the gumline.
“Flossing is imperative to not only a person’s oral health,
but to their overall well-being,” said Dr. Sebastian Ciancio, an
internationally respected periodontist from State University Buffalo of New
York. “One author has calculated that
those who floss on a regular basis can potentially add more than six years to
their life.”
The Waterpik Flosser is also gentle on gums. Researchers found that after 30 days, users
had significant reductions in plaque buildup and gum irritation, making it
ideal for people with braces, crowns, bridges and other dental work.
The Waterpik Flosser is designed with an angled tip that
allows for a comfortable grip and easy maneuvering. Its slender shape (3/4” in diameter, 7” in height) makes it easy to
take anywhere
The new Waterpik Flosser will be available at
various retail outlets beginning in May,2000
For more information call 1-800-525-2774 or visit www.waterpik.com
Another thing I like about the company is their sense of
humor. They sent me this survey from headquarters.
(An Unofficial Survey)
Top Ten Reasons
People Don’t Floss
(Aside From the
Obvious)
10. They actually enjoy bad oral hygiene.
9. They
feel bloody gums are sexy.
8. They can’t wait to
spend countless hours with their dentist.
7. Who
needs teeth anyway?
6. Dentures
are better looking than the real thing.
5. They like to save a
snack for later…in their molars.
4. They’ve
already lost their teeth.
3. They really can’t use the six extra years flossing
provides.
2. They
have a crush on their hygienist.
And the number one thing to do with unused floss…
They
want to show others what they had for lunch.
The product line includes:
Waterpik Replaceable Battery Model (FL-110) –
Retails for $24.99, includes thirty easy-to-replace tips and runs on a single
AA battery.
Waterpik Rechargeable
Battery Model (FL-310) – Retails for $34.99 and features two color-coded
hygienic sleeves for multiple users, thirty replacement tips, and runs for
approximately two weeks on a single charge.
Waterpik Replacement
Tips – The easy-to-attach, single-use replacement tips come in packages of 30,
and retails for $4.99.
“While the WaterpikTM oral irrigator
created our leadership position in the oral healthcare arena for more than 35
years, the Flosser gives us a product to help sustain that position,” said
Robert A. Shortt, general manager for
Waterpik Technologies, Inc.’s Personal Healthcare Products. “Although the majority of households
purchase dental floss, very few actually floss on a regular basis. Many feel that flossing is time consuming,
painful and difficult. Since flossing
is vitally important to overall oral health, the Flosser offers an alternative
that is quick, easy and more convenient than manual floss, but just as
effective.”
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