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Huge HummusBring your camera and your appetite
Sabra and Israeli Celebrity Eytan Schwartz Bring a Twelve Foot Plate of Hummus to ‘Israel Non-Stop’ at the JCC in Manhattan WHAT: Sabra will unveil a twelve foot plate of hummus to set a Guinness World Record™ as part of an annual celebration of Israeli culture in New York City. The custom-made plate will contain at least 500 pounds of Sabra hummus and will be served, along with Sabra’s other products, to hundreds of New Yorkers at the free event. WHO: This event is an initiative of Sabra, a leading manufacturer of Mediterranean dips and spreads, Eytan Schwartz, ‘cultural liaison’ and winner of Israel’s most successful reality show ‘The Ambassador,’ and the JCC in Manhattan in an effort to bring New Yorkers a taste of Israel’s favorite food. (Late last year, Sabra drew attention by sculpting a bust of Mayor Bloomberg out of hummus just one week after his reelection.) WHEN: February 12th. Best photo opportunities between 11:00am-NOON. WHERE: The Jewish Community Center in Manhattan. 334 Amsterdam Avenue and 76th Street – Lobby. About ‘Israel Non Stop’ This year marks the fifth anniversary of what has become a true New York tradition: Israel Non Stop, the JCC in Manhattan’s annual arts festival highlighting Israel’s most popular, progressive, creative and cultural talents. With Israel Non Stop, the JCC in Manhattan has the ultimate venue for celebrating secular Israeli art and culture. About Eytan Schwartz In September 2004 Eytan joined "The Ambassador," a ground-breaking reality show that focused on creating better public relations for Israel. In a show that aired with unprecedented ratings on February 20th 2005, Eytan won the contest, and began working as a cultural ambassador for Israel in the U.S. About Sabra Sabra of Astoria, New York, makes a wide and outstandingly delicious range of Mediterranean dips and spreads. Richer. Creamier. Tastier. All products are beautifully presented, certified kosher and vegetarian and available across the nation. Sabra is also a leading importer of snacks and foods from Israel. For more information or to order products, please call 718-GO-SABRA. Edited by Madelyn Miller |
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TM
SABRA
TO SET A GUINNESS WORLD RECORD BY SERVING THE WORLD’S LARGEST PLATE OF HUMMUS