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GarmentoA Review by Greg ZiglarFor those who feel a fashion statement is a daily shower and something clean, even if it’s off the rack at Salvation Army, this film may be a cause for celebration. “I knew the it all the time!” these bargain shoppers may scream as they leave the theatre.
Which is exactly why this movie is so great. Whether you are a slave to fashion or not, you’re going to find something to love here.
And, we have a film set in a world most of us have never visited. That strange and mystifying world behind the curtain of the runway is all here, front and center. On top of it all, we get a great screenplay written by Michele Maher. At the center of the story is an attempt to revive the designer denim craze of the 70s. The result of this attempt is a new line of jeans marketed under the name of PR. Then, things get a little crazy in the “Public Relations” department of the company marketing these PR jeans…need I say more?? Ms. Maher also directs and produces. Her triple slam of fascinating characters, a place we’ve never been, and a great story results in one of the best films of 2003. Trying to decide whether to see this movie? Well, it’s gonna to appeal mostly to people who wear clothes. What a PR concept! So check the mirror, and head on out! |
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On
the opposite end of the spectrum, those who are slaves to fashion and
wouldn’t be caught dead shopping at even the most fashionable Salvation Army
outlet may leave the theatre musing, “Well, I am certainly not like those
people.”
There are bizarre
characters here we have never met, such as the one who feels it’s okay to
spend more money on clothing than housing. Then there are the characters we
have perhaps met, such as the young girl who grows up believing in the
almighty “cool” power of a label on a jean. Perhaps you’ve encountered this
person?