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Survival Kits for the fashion savvyTravel fashion emergencies are now a thing of the past. W Hotels are teaming with Diane Von Furstenburg to be the first to put an authentic design spin on hotel amenities. Now when you are missing something classic for all occasions you need only call the concierge. If you forgot your make up essentials at home – just look in the mini-bar!
With the “Emergency Fashion Kit”, featuring DVF’s classic black wrap dress with matching thong, you will never be without a thing to wear. The “Emergency Fashion Kit”, packaged in a customized garment bag, will make its debut at W Hotels retail boutiques located within New York, Los Angeles, Chicago and San Diego properties. In addition to W Stores and online at whotelsthestore.com, the fashion kit will also be available through Whatever/Whenever, W’s 24 hour concierge service, at W Times Square and W Los Angeles. The “Wonder Woman” weekend package will be another fashionable component of the partnership. Inspired by extraordinary professional and talented women, the “Wonder Woman” package will offer a special room rate, an “Emergency Survival Kit”, a copy of “DVF The Wrap” and a DVF silk eye mask. Cocktails for two in W’s Living Room, the hotel’s central gathering space, will also be provided.
Diane Von Furstenberg is a leading Belgian born designer best known for her iconic “wrap dress”, originally launched in 1972. Her brand has expanded into perfumes, cosmetics and a full range ready-to-wear line. The DVF brand has become a relevant, exciting lifestyle brand for today’s sexy, independent and modern. For more information, visit www.whotels.com. Edited by Erika Wright |
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TM
Beginning with the
“Emergency Survival Kit”, a boxed set of mini lip glosses in Water (clear),
Punch (shimmery pink) and Naked (shimmery beige), mascara and perfume – all from
Diane von Furstenberg’s signature cosmetics line – you will never have to
venture out of your room before putting your best face forward. Conveniently
packaged within W hotel’s in-room “Munchie box” (aka minibar), the “Emergency
Survival Kit” is glamour on the go.
An innovative series of lifestyle events called W
Happenings will also incorporate the relationship with DVF. Through these
events, guests in New York and Los Angeles will be given a once in a lifetime
opportunity to spend an evening with Diane von Furstenberg herself – sipping
cocktails and hearing about how her legendary design empire was built. From
film screenings and wine tastings to trunk shows and art exhibits, W Happenings
have helped to establish the hotels as authentic cultural destinations.
“The next step in the evolution of
our Whatever/Whenever philosophy is anticipating what our guest might need and
fulfilling it before they even ask,” said Ross Klein, Senior Vice President and
Chief Marketing Officer for W Hotels Worldwide. “Diane von Furstenberg’s
designs are a perfect fit for our fashion savvy guests and the emergency kits
will rescue any evening in style.”