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Using Your Frequent Flyer Miles
The Way You Want

Points.com Unveils World's First Loyalty Program Currency Exchange

One of the big advantages of flying frequently is the Loyalty Points you accumulate.  One of the big disadvantages of accumulating points is that sometimes you fly different airlines and never accumulate enough in any of them to cash them in.  Now, Points.com allows you to trade points with others so everybody wins.  In a unique first-of-its-kind program called pointsxchange (tm), Air Canada, Alaska Airlines, American Airlines, America West Airlines, beenz.com, LoyaltyTravel, Midwest Express Airlines and PhoneHog.com are participating to allow exchange of loyalty points.

Points.com has signed letters of intent and is working through final commercial documentation with 10 additional partners and is in talks with over 50 other potential partners in the hotel, airline, retail, financial, online and other sectors across North America, Europe and Asia.

By giving members of various loyalty programs the ability to exchange points, miles and other loyalty currencies between programs, pointsxchange unlocks the true value inherent in loyalty programs.

"Simply put, consumers can use pointsxchange to exchange points or miles from one loyalty program for points or miles in another program," said Rob MacLean, President of Points.com. "This has never happened before.  Now every point or mile in every program counts - for both the programs and their members. Our first group of participating partners have taken a bold step forward in their ongoing commitment to providing more value to their members and we look forward to being the catalyst."

Pointsxchange(tm) includes a number of other products and services to facilitate the exchange of points: 

  • pointsxchange, where members can exchange one kind of currency for another
  • autoxchange, which allows users to set up pointsxchanges to occur automatically between the programs they want, every month, or every quarter
  • xchange calculator to help users see the exchange value of their points or miles and plan their exchanges in advance
In addition, Points.com will offer its members a unique loyalty asset management system that includes pointsfolio (tm), award finder, and goal tracker which provides members with one convenient location to track account balances, store account information, find awards, and set and monitor progress towards award goals.   

Points.com selected IBM Canada Ltd. to help implement its proprietary asset management offering. Points.com and IBM collaborated on the software application behind the solution

About Points.com

Points.com is building an online portal that will revolutionize the way in which points, miles, and other loyalty program currencies are managed.

Points.com is not a loyalty program but rather is forging mutually rewarding partnerships with the world's leading loyalty programs to deliver a unique and compelling value proposition.  Points.com is a partner company of Exclamation Inc., an Internet business generator based in Toronto, Canada.

Points.com
http://www.points.com/ 

Edited by Dave Shultz

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