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A Journey into Tampa’s History
Cigar City Rises from its Smokin’ Past
By Chris Millikan
Visiting Ybor (EE-bore) City swept us back into early
Tampa history. It seemed fitting to start our day munching “ethnically
authentic” guava turnovers and sipping freshly brewed cafe con leche in its
museum’s breezy courtyard. The remarkable Ybor Museum occupies the Ferlito
Bakery Building, first established by Italian immigrants in 1846.
Inside, perfectly preserved brick ovens inspired awe.
Low arches led into the immense cavernous chambers that supplied golden
loaves of Cuban-styled bread, retrieved with long handled wooden paddles. A
docent related a startling story. “In charge of maintaining these ovens, my
grandfather would dress in wet canvas clothing. Thickly covered, he crawled
quickly inside repairing tiles. That way, baking could be continuous with
no time lost to shut downs. Grandmother never really understood what he did
at the bakery.”
Artifacts revealed colourful stories of people and
lifestyles in Ybor City from 1886. Influential cigar manufacturer Don
Vicente Martinez Ybor moved his business from Key West to palmetto covered
east Tampa in 1885; others followed. Spanish, Italian, Cuban and German
immigrants settled there to work in the cigar industry, creating the
vivacious community that defined Ybor City, still Florida’s most culturally
diverse district. Prominent in immigrant lives, social clubs offered
“cradle-to-grave” health care, education, recreation activities and social
events. Serving specific groups, they preserved and transmitted traditional
folkways and heritage to following generations.
At the peak nearly 12,000 people worked in over 200
factories. Master tobaqueros hand-rolled 700 million cigars in the
flourishing “Cigar Capital of the World”. When cigarette popularity overtook
cigar consumption, the industry wavered. The Cuban embargo eliminated
access to the best leaf tobacco in the world, devastating Cigar City.
The self-guided tour ended at a dramatic black and
white wall photo depicting hundreds of cigar rollers at work. In front,
Roberto sat at a scuffed wooden table nimbly rolling cigars with artistry.
During Ybor’s heyday, “el lector” would have been reading news or literature
from an elevated platform to such workers.
Built for cigar workers around 1895, three cottages sit
long the quiet street. We soon understood their practical popularity in the
rural south. Constructed from durable Florida pine and shingled with
cypress or cedar, these casitas survived termites, fire and time. Long
narrow windows located on opposite sides of “shotgun-style” hallways
captured breezes and cooled the tidy rooms. Many lacked indoor plumbing or
electricity until the 1920’s. Surprisingly, casitas rented for $1.50 to
2.50 a week or could be purchased for $400 to 900 on a payroll deduction
plan. Mr. Ybor was known as an enlightened employer.
Later we met historian Maureen Patrick in the restful
Mediterranean patio garden of the late 19th century. This version included
tropical fruit trees, statuary and a fountain. Dressed in a forest-green
ruffled walking dress featuring leg-of-mutton sleeves, she snapped open her
lacy red fan and declared, “our historic buildings, monuments and markers
can best be appreciated during a walk along our original brick streets
complete with these old-time globe street lamps.”
Gathering at Centennial Park, we studied an immigrant
statue and dedicated wall recording early family names. Maureen soon began
to unfold the vibrant story of decline and renaissance in Ybor City.
The Marcos building (1908) typified the merchant
lifestyle of the day. Shops and businesses occupied lower levels; from
upstairs living areas wrought iron balconies over-looked the social life
along busy 7th Avenue, still the bustling main street.
Several brick buildings remain clustered around the
corner of Avenida Republica de Cuba and 9th Avenue. Now a market place, the
mammoth Ybor Cigar Factory complex (1886) covers an entire block. From the
ornate wrought iron porch in 1893, Cuban patriot Jose Marti urged cigar
workers to join the fight against the Spanish dominating Cuba. Marti Park
and statue stand further down the block at the former home of Cuban-American
patriot and his protector, Paulina Pedrosa.
Dominating the northeastern corner, El Pasaje Hotel
(1896) housed the Cherokee Club, an elite hotel for gentlemen. Dignitaries
such as Teddy Roosevelt, Winston Churchill and artist Frederic Remington
stayed there. Ybor Cigar Factory faces El Bien Publico (1895), the original
land improvement company and today a beautiful boutique hotel. Historic Don
Vicente Inn offers old world charm, ornate furniture and contemporary
cuisine in elegant settings.
Once a common way for cigar rollers to travel to work
in factories, electric streetcars once again transport passengers from Ybor
City to downtown Tampa. Waiting for one of these nostalgic yellow replicas
to pass, Maureen reminded us “Ybor was once THE CITY, a much more
sophisticated, planned urban area than others at the time. Along 7th
Avenue, business marquees map early mercantile life in the city.” Notable
are Max Argintar (1908) still selling men’s clothing; the Ritz Theatre
(1917) a movie palace, now a club and Bank of Ybor (1910) now a restaurant.
In the heart of Ybor, Maureen wraps up the walking tour. “The social clubs,
all architecturally impressive, still testify to the ambitions of the times.
Centro Espanol, a landmark from 1912, has been snatched from dereliction,
restored and converted into a modern multi-level complex of shops, a
ballroom, "improv" theater and a restaurant, graced with a period
chandelier.”
We rounded out our journey into the past in Florida’s
oldest restaurant. Opened on 7th Avenue in 1905, patrons would gather in
the small cafe to drink steaming cups of Cuban coffee and discuss the news
of the day. The fifth generation of founder Casimiro Hernandez Sr. continues
Cuban-Spanish traditions at the Columbia Restaurant, a remarkable tiled
“palace” now occupying a city block.
Against the backdrop of a graceful dolphin fountain in
a sunny courtyard, waiters concocted fruity sangria at our table. Chunks of
warm Cuban bread accompanied traditional soups, salads and delicious
entrees. Many recipes originated from royal chefs hired from the King of
Spain as far back as James I.
Afterward, Casimiro’s great-grandson proudly whirled us
through the Columbia’s 11 dining rooms, each colourfully replicating the
ambiance of the 1890s. “We’re preparing for our 100th anniversary. Our
efforts will recreate the original look of the Columbia with colour schemes
and furnishings, all new details maintaining the flavour of Spain.”
The old city thrives once more, rising from the cigar
smoke that first made it great. Covering three square miles, it is one of
only three National Historic Landmark Districts in Florida. By day, Ybor is
popular for its history with walks in streetscapes accurately reflecting the
charm of the past; by night, a hot spot for jazz, restaurants and trendy
clubs.
Tampa Tourist Bureau
www.visittampabay.com r1-800-4 TAMPA
Chase Suites by Woodfin
www.woodfinsuitehotels.com/
Henry B. Plant Museum
www.plantmuseum.org
Tampa Theatre
www.tampatheatre.org
Ybor City State Museum
www.ybormuseum.org or
www.ybor.org
Maureen Patrick M.A.- Historian
www.historicguides.com
Columbia Restaurant
www.columbiarestaurant.com
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