Travellady MagazineTM


Just like her Chocolates, Martine is Sweet, Unique and Loved by All

By Madelyn Miller, the Travellady

You expect a French woman to have style and verve, but the sweetness in Martine Leventer is an extra bonus.

I met her in the Flagship Martine’s Chocolates boutique in Bloomingdale’s on the Upper East Side of New York on a rainy afternoon. As we walked through the store, many people stopped to say Hi. Everyone seemed to know her. Maybe it is because she is very generous with chocolate samples, but I think it is because she seems to take a special interest in everyone.

Martine never meant to be a chocolatier. She was actually a journalist who really wanted to be a business woman. But French girls at that time did not grow up to be business owners.

So she interviewed business owners instead.

She must have learned a lot, because by the time she came to America and opened her chocolate shop thirteen years ago, she knew exactly what she wanted.

She wanted Schiapparelli pink for her packaging. But no one in America knew what color Schiapparelli pink was.

She wanted unique dishes to display her chocolates. She found them in a flea market and her American husband kindly tried to explain that those old plates were given away free in the supermarkets years ago. No matter. Martine loved them. And when I saw how wonderful the chocolates looked on the antique plates, I wanted some antique plates, too.

Flea market finds and vintage pieces play a big part in Martine’s style. She even had a favorite broach made into a mold so she could cast chocolate flowers from it. At the very front of the Bloomingdale’s store is a cabinet of antiques that are for sale. I lusted for a pair of the earrings I saw, but my mission for the day was chocolate. Chocolate is one of the few things in the world I love more than jewelry.

Martine makes things that she loves and that interest her. And the rest of the world seems thrilled to buy it in white, milk and dark chocolate. One of her favorite molds is a Yorkshire dog.

You will also see a wonderful collection of animals, sports items, musical instruments, New York souvenirs, flowers and wedding items. Many are custom made or customized by color and message.

If you love Chocolate as much as I do, you will feel like you are walking through a museum when you visit her jewel of a shop.

What makes Martine’s chocolates taste so special is Belgian chocolate and very fresh ingredients. And everything is handmade.

Although Martine is a purist, she does indulge some of her chocolates with gorgeous marzipan roses that look almost too good to eat. Actually, everything in Martine’s Chocolates looks too good to eat –but don’t let that stop you.

Her favorite chocolate candy is a brandied cherry because she and her brother used to fight over them as children.

My favorite was a dark chocolate piano filled with a soft butterscotch caramel. Even as I type the words, a Proustian memory of the flavor passes over my palate.

The breathtaking creations are the solid chocolate figurines. Hand molded and hand decorated with food coloring, they can be personalized on the premises, and made to order. They keep at controlled room temperature for 2 months.

Her chocolate is art
Her two elegant shops are designed to look like turn-of-the-Century chocolate ateliers, where customers can enjoy watching the Chef Chocolatier hand rolling truffles, piping freshly blended fillings into molded chocolates or caramelizing almonds before dipping them into swirling chocolate.  Stepping into these shops customers are transported to a chocolate wonderland, surrounded by exquisite chocolate of all shapes and sizes and the intoxicating aroma of fresh chocolate. Martine’s has a true “aura” surrounding it.  “People become wide-eyed children again when they enter the shops,” she notes.

If you spend much time in Martine’s chocolate shop, the most frequently heard refrain is, “OH, my God,” as people take their first orgasmic bite. Many people ask how many they have to buy and are told, as many as you want, as few as one. But only buying one would be to miss so many wonderful experiences.

If you are on a diet, do not feel you have to avoid Martine’s. She has thoughtfully created sugar-free chocolates for her customers. She said you can serve them as regular chocolates and no one will even know they are sugar-free.

Just like chocolate bunnies, Martine’s chocolates are multiplying.

I loved Martine’s Chocolates at Bloomingdale’s, the Main Course on 6, 1000 Third Avenue, New York
212-705-2347

Martine’s Chocolates Too, 400 East 82nd Street (right off First Avenue) New York 212-744-6289.
Fax 212-744-3604
www.martineschocolates.com
martine@martineschocolates.com

Back to TravelLady Magazine

Copyright 1995-2008 TravelLady Magazine