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Now Boarding: 3 blind moose

JetBlue Airways’ Low-Fare Sommelier Uncorks New In-Flight Selection for Wine Lovers 

Best Cellars Co-Founder Joshua Wesson Selects 3 blind moose Merlot and Chardonnay to Complement Airline’s Brand-Name Snacks

Edited by Madelyn Miller, the Travellady

JetBlue Airways  and Low-Fare Sommelier Joshua Wesson, co-founder of Best Cellars Inc., announced the newest selection of pours for the low-cost carrier’s in-flight wine program. 

Merlot and Chardonnay from 3 blind moose, among the hottest new entries in the rapidly growing super premium ‘adventure brands’ segment of the U.S. wine market, will be available for purchase on all JetBlue flights

A PERFECT PAIRING

“Our partnership with Josh and Best Cellars continues to enhance the JetBlue travel and taste experience for our customers,” said Eric Brinker, JetBlue’s director of brand management and customer experience.  “Not only do the wine selections like 3 blind moose pair nicely with our variety of brand-name snacks, but the program also provides our customers with first-class pours at affordable prices.”

JetBlue’s wine program with Best Cellars began in December of 2005 with Twin Fin’s 2004 California Pinot Noir and Chardonnay.  Just’s Languedoc Merlot and Sauvignon Blanc were the low-fare airline’s second selections, in June of 2006. 

A GREAT IN-FLIGHT DINING COMPANION

“I’m in love with our latest pair of high-flying pours,” said Joshua Wesson, JetBlue’s Low-Fare Sommelier. “They’re immensely enjoyable, instantly accessible and utterly egoless. What more could you ask for from an in-flight dining companion?”

"We are very excited to partner with JetBlue and to have our 3 blind moose Chardonnay and Merlot poured on their flights," said Stefanie Jackel, Associate Brand Manager for 3 blind moose. "We have no doubt that both these quality wines will prove to be as memorable on the ground as they are fun to drink in the air."

Josh Wesson’s tasting notes are provided with each wine selection on board.  Below are the tasting notes for the program’s third round of hand-picked pours:

Best Cellars operates a chain of award-winning value-oriented wine stores where the bottles are arranged by taste and priced mostly under $15.  Selections are limited to around 100 labels from across the wine world, hand-picked by the Best Cellars team of top-gun palates led by Chairman, Co-Founder and Executive Wine Director, Joshua Wesson (who now adds “Low-Fare Sommelier” to his long list of vinous accomplishments). Best Cellars stores can be found in New York City, Boston, Washington D.C., Dallas and Arlington, VA. The company’s online store is accessible at www.bestcellars.com.

3 blind moose is made by Centerra Wine Company, the popular-priced and premium wine producer of Constellation Wines U.S., which is part of Constellation Wines, the world’s largest wine business, an operating division of Constellation Brands, Inc. (NYSE: STZ and STZ.B) ("CBI").  Constellation Wines U.S. encompasses four of CBI's U.S. wine businesses: Icon Estates, Centerra Wine Company, Pacific Wine Partners, and North Lake Wines. Leading brands include Alice White, Arbor Mist, Cook’s, Covey Run, Inglenook, Ravenswood Winery, Robert Mondavi Private Selection, Talus Collection, Vendange, and Woodbridge by Robert Mondavi.

JetBlue Airways is focused on creating a new airline category -- an airline that offers value, service and style. Based in New York City, and entering its seventh year, the low-cost carrier currently serves 50 destinations with up to 500 flights daily. Onboard JetBlue, customers enjoy roomy leather seats with industry-leading legroom (up to 36 inches!) on the A320 aircraft, and no middle seats on the E190 aircraft (b).  Customers also enjoy 36 channels of free DIRECTV(r) programming, the most live TV available on any airline (c). On flights longer than two hours, a selection of first-run movies and bonus features from FOX InFlight(tm) is also available. JetBlue offers customers generous brand name snacks and beverages, including freshly brewed Dunkin' Donuts(r) coffee, and delicious wines selected by the airline's Low-Fare Sommelier, Josh Wesson from Best Cellars(r). With JetBlue, all seats are assigned, all travel is ticketless, all fares are one-way, and an overnight stay is never required. For information or reservations call 1-800-JETBLUE (1-800-538-2583) or visit www.jetblue.com.

Beer, wine and cocktails are available for purchase ($5) on JetBlue flights over one hour.

Madelyn Miller is food and travel writer who loves bargains. No wonder she is so excited about this news.

Read her stories on www.travellady.com, www.chocolateatlas.com, www.cocktailatlas.com, www.carladynews.com, www.teaAtlas.com

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