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Southern Comfort's Third Annual 'Tales of the Cocktail'
Edited by Madelyn Miller, the TravelLady
In the city known worldwide for its attention to cuisine,
cocktails and unique culture, Southern Comfort announces the third annual Tales
of the Cocktail, a three-day event celebrating dining, drinking and the history
of the cocktail, on August 18,19 and 20, at various locations in the New Orleans
French Quarter.
Southern Comfort’s Tales of the Cocktail will welcome
best-selling authors of pop culture, cocktails and cuisine literature to
entertain locals and tourists at a mixture of events, including book signings,
lectures, mixing demonstrations, happy hour and multiple-course dinners at some
of New Orleans most famous bars and restaurants.
In the third year, this spirited event promises more than
previous years. “Southern Comfort’s Tales of the Cocktail has brought together
the top names in mixology in the city that boasts the creation of the cocktail,”
said Dale DeGroff, author of The Craft of the Cocktail. DeGroff ran New
York’s legendary Rainbow Room bar and was at the forefront of the cocktail
revival of the 90s. “This year’s cast of authors, bartenders and chefs is more
impressive than ever. I don’t think there is another event in the country that
will leave patrons so full – of knowledge and of great food and drink!”
“Southern Comfort was created in a French Quarter bar in
1874, and so the brand is committed to exploring this history as well as the
vast amount of history found in the bars and restaurants of New Orleans,” said
Paul Tuell, Vice-President Americas Brand Director for Southern Comfort.
“Southern Comfort’s Tales of the Cocktail is a festive weekend, for the expert
or the amateur, to taste and see an exciting part of New Orleans’ cultural
heritage.”
Just as the Southern Comfort Cocktail Tour explores
history… with a twist, Southern Comfort’s Tales of the Cocktail celebrates food,
drink, culture and history in one of the most fascinating cities in the world.
Tales of the Cocktail features six major components:
Panel Discussions, Industry Seminars and Luncheon.
VIP’s of cocktail mixing will lead demonstrations and discussions for the bar
and restaurant industry and the general public. Sessions will include “Spirits
U,” led by Chris Morris of Brown-Forman; a panel discussion on bitters by Phil
Greene, a direct descendant of the 19th century New Orleans pharmacist who
concocted Peychaud's Bitters and is credited with coining the term “cocktail;” a
panel discussion on how to start, run and market a professional bartending
consulting business led by Dale DeGroff; “Shaken Not Stirred,” a lecture by
authors Anistatia Miller and Jared Brown on classic and contemporary cocktails
that anyone can make at home; and “Dine & Design,” a luncheon and demonstration
on party planning and entertaining at Brennan’s Restaurant featuring local
author Beverly Church. The seminars and luncheon will take place on Thursday,
August 18, Friday, August 19, and Saturday, August 20.
Cocktail Hour. Set at the historic Hotel Monteleone
on the evening of Thursday, August 18, Cocktail Hour will be free and open to
the public. Guests can mingle with cocktail book authors; sample signature
cocktails selected by each author and purchase autographed books. Chefs will
mix-up classic dishes using Southern Comfort, and a celebrity bartender will mix
drinks at a specially designed Southern Comfort bar that will be raffled off
during the evening.
Spirited Dinners. Seventeen of New Orleans’ oldest
and most renowned restaurants will feature a variety of special menus created by
an author and chef that complement selected cocktails and spirits. Spirited
Dinners will take place on the evening of Thursday, August 18.
Film Screening and Discussion. On Friday, August 19,
filmmaker Peter Moody will lead a discussion on Hollywood and its fascination
with cocktails. Following, a screening of his film, “An Olive And Twist,” will
be shown at Antoine’s Restaurant, a popular restaurant for celebrities while in
New Orleans.
VIP Southern Comfort Cocktail Tour. Guests are
invited to take the Southern Comfort Cocktail Tour on Saturday at 4 p.m.,
featuring author Kerri McCaffety, author of “Obituary Cocktail,” the book about
New Orleans drinking establishments on which the tour is inspired; and tour
guide Joe Gendusa. The walking tour takes visitors into the French Quarter to
explore the history of New Orleans’ famous bars and restaurants, the spirits
they are famous for and the stories behind them.
Mix It Up on Magazine. Mix It Up on Magazine will
be free and open to the public, featuring Southern Comfort drinks, shopping and
music. This Saturday night event will be the culmination of the three-day
celebration.
Authors participating in Tales of the Cocktail 2005 include
local authors Beverly Church, John DeMers and Kerri McCaffety. Among others,
authors traveling to New Orleans include Alexandra and Eliot Angle, Jeff Berry,
Ted Breaux, Karen Brooks, Jared Brown, Thomas Connors, Dale DeGroff, Kathy
Hamlin, Ted Haigh, Mittie Helmich, Robert Hess, Marlene & Chuck Koch, Robert
Markel, Anistatia Miller, Robert Plotkin, Chris O’Hara, Adam Rocke, Dianna Seay
and James Waller. Bartender/owner Audrey Saunders of New York, and bitters
historian Phil Greene will also attend to participate in the panel discussions.
Restaurants offering Spirited Dinners on Thursday, August
18, include Antoine’s, Arnaud’s, Brennan’s, Broussard’s, Café Giovanni, Cobalt,
Court of Two Sisters, Galatoire’s, GW Fins, Girod’s Bistro at Napoleon House,
Hunt Room at Hotel Monteleone, La Cote Brasserie, La Louisiane, Louis XVI, Mr.
B’s, Muriel’s Jackson Square, Rene Bistro, Tujaque’s and Wolfe’s.
The historic Hotel Monteleone will feature a package for
guests interested in attending Tales of the Cocktail. The package includes three
days/two nights deluxe accommodations, a welcome cocktail (the award-winning
Southern Comfortini) at the world famous Carousel Bar, reservations for a
Spirited Dinner in the Monteleone’s Hunt Room, and passes to Cocktail Hour. For
reservations visit
www.hotelmonteleone.com or
www.talesofthecocktail.com or call 800-535-9595 and ask for or enter the
code COMFORT.
For updated information on Southern Comfort’s Tales of the
Cocktail 2005, or details on hotel accommodations for the event, visit
www.TalesoftheCocktail.com.
The Southern Comfort Cocktail Tour explores the famous
“spirits” of New Orleans by visiting bars and restaurants such as Galatoire’s,
Antoine’s, the Napoleon House and the Carousel Bar in the French Quarter. One of
those famous “spirits” is Southern Comfort, which was created in 1874, by M. W.
Heron at McCauley’s Tavern on the corner of St. Peter and Richard Streets in the
French Quarter. The Southern Comfort Cocktail Tour is inspired by the 2001 book
about New Orleans drinking establishments – “Obituary Cocktail,” by Kerri
McCaffety.
For more information on the Southern Comfort Cocktail Tour,
call 504-299-0404 or visit
www.southerncomfortcocktailtour.com.
Contact Gray Line Tours to reserve a spot on the Southern
Comfort Cocktail Tour at 1-800-535-7786 or 504-569-1401 or
www.graylineneworleans.com. The Southern Comfort Cocktail tour begins daily
at 4 p.m. at the Gray Line Lighthouse. Admission is $24 for adults.
Click here to view the 2005 Tales of the Cocktail Schedule of Events
For More Information
HELPFUL WEBSITE
www.neworleanscvb.com
www.neworleansonline.com
WHERE TO STAY
Chateau Sonesta Hotel New Orleans
800 Iberville Street
New Orleans, LA 70112 504-586-0800
800-SONESTA
http://www.sonesta.com/neworleans_chateau/
http://www.travellady.com/Issues/April05/1391WheretoStay.htm
Renaissance Arts Hotel
700 Tchoupitoulas Street
New Orleans, Louisiana 70130 USA
Phone: 1-504-613-2330
Fax: 1-504-613-2331
Toll-free: 1-800-431-8634
WHAT I WISH I HAD KNOWN BEFORE I WENT TO NEW ORLEANS
There are two kinds of people who go to New Orleans, those who want to party
and those who don’t. If you don’t plan to stay up all night, be sure to express
that preference when you check in and request a quiet room, perhaps on a
courtyard. Or consider staying outside the quarter if you value a good night’s
sleep.
I stayed at a to-be-nameless hotel (not in either of the
two hotels recommended above) in the quarter and called down to the front desk
because of all the noise. They were prepared. They sent up earplugs. That was
not enough. Two sleeping pills and six hours later, I learned there was a long
list of people who wanted to change rooms. I waited (and slept) all day in my
room waiting for another room, wanting to be sure not to loose my place on that
special list. The helpful front desk person told me that more people than usual
had called down to complain the night before.
BEST PLACES TO EAT
This is a list of where I ate. No calorie counts given to defend the
innocent. And you can read more about them in my reviews of the individual
restaurants.
Restaurant August (I had to put this at the top of the
list, even though officially the name starts with R because it was my very
favorite. The rest of the restaurants are listed alphabetically)
301 Tchoupitoulas St at Gravier
504-299-9777
www.rest-august.com/
http://www.travellady.com/Issues/April05/1390RestaurantAugust.htm
Bacco
310 Chartres Street
504-522-2426
www.bacco.com
Northern Italian fare with a regional twist
Cobalt
333 Saint Charles Ave at Perdido
504-565-5595
www.cobaltrestaurant.com
Contemporary Southern Food
Galatoire’s
209 Bourbon Street at Iberville
504-525-2021
www.galatoires.com
A tradition where the waiters have as much local flavor as the menu
Herbsaint
701-St. Charles Ave. at Girod
504-524-4114
www.Herbsaint.com
French-American bistro fare
La Côte Brasserie
700 Tchoupitoulas Street
New Orleans, LA 70130 (Arts District)
Reservations 504.613.2350
Fax 504.613.2364
www.lacotebrasserie.com
http://www.travellady.com/Issues/April05/1366ChiliChick.htm
fresh regional seafood with oyster bar
Muriel’s
801 Chartres St. at St. Ann
504-568-1885
www.muriels.com
Contemporary Creole Cuisine
Ralph’s on the Park
900 City Park Avenue at Dumaine Street
504-488-1000
www.ralphsonthepark.com
locals voted it best new restaurant in 2004
Rene Bistrot
817 Common St at Carondelet
504-412-2580
www.renebistrot.com
Classic French Bistro
Red Fish Grill
115 Bourbon Street
New Orleans, Louisiana 70130
(504) 598-1200
www.redfishgrill.com
Casual New Orleans seafood in a fun atmosphere by restaurateur Ralph Brennan
Upperline
1413 Upperline st at Prytania
504-891-9822
www.upperline.com
Classic New Orleans with a taste of Adventure
Wine Spectator Award of Excellence
MOST LITERARY TIME TO PLAN YOUR VISIT
The Tennessee Williams/New Orleans Literary Festival celebrates its 20th
anniversary, March 29 to April 2, 2006. Weather is cool, reception is warm,
topic is hot.
BEST FICTIONAL BOOK ABOUT NEW ORLEANS RESTAURANT SCENE
Prime
By Poppy Z. Brite
Three Rivers Press
www.crownpublishing.com
BEST PLACE TO GET ONLINE FOR FREE
201 St. Charles in the food court
Monday to Friday 9am to 4pm
BEST SHOPPING ADVICE
And Madelyn’s favorite stores
http://www.travellady.com/Issues/May05/1351Iatesomuch.htm
BEST LOCAL PLACE TO SHOP
RHINO
(which stands for right here in New Orleans)
504-523-7945
www.rhinocrafts.com
A non-profit educational organization whose purpose is to expand public
knowledge of and stimulate public awareness in contemporary Louisiana fine
crafts.
Bywater Art Market
Affordable Local and Regional Art
3rd Saturday of every month
Markley Park—Piety and Royal Street in Bywater 504-944-900
BEST SPA
EarthSavers.
Several locations and all good for you and the environment.
My manicure lasted for three weeks—a record for this frequent traveler who is
moving luggage constantly and typing on my computer.
http://www.travellady.com/Issues/April05/1353ForgetVoodoo.htm
GREAT GUIDEBOOKS
FEET ON THE STREET
Rambles Around New Orleans
By Roy Blount, Jr.
Crown Journeys
www.randomhouse.com
INSIGHT GUIDES NEW ORLEANS
From Discovery Channel
www.insightguides.com
ACCESS NEW ORLEANS
HarperResource/Access Press
www.harpercollins.com
NEW ORLEANS
EYEWITNESS TRAVEL GUIDES
Over 700 pictures
DK PUBLISHING
WWW.dk.com
EATING NEW ORLEANS
From French Quarter Creole Dining to the Perfect Poboy
By Pableaux Johnson
Countryman Press
www.countrymanpress.com
2005 NEW ORLEANS RESTAURANTS
With bonus Nightlife section
ZagatSurvey
www.zagat.com
STORIES IN STONE: A Field Guide to Cemetery Symbolism
and Iconography
Written and photographed by Douglas Keister
Dead men may tell no tales, but their tombstones do—and now there is a book that
will help anyone become an expert on just what it is they are trying to tell us.
Graveyard tours and funerary architecture are HUGE in New Orleans so you may
want to study up.
Gibbs Smith, Pubisher
www.gibbs-smith.com
NEW ORLEANS COOKBOOKS
Arnaud’s Restaurant Cookbook
New Orleans Legendary Creole Cuisine
By Kit Wohl
Pelican Publishing Company
www.pelicanpub.com
HELPFUL MAP
MAPQUEST NEW ORLEANS City Map . This large scale detailed street map folds
up to 2”x3”
I’ll DRINK TO THAT
The Museum of the American Cocktail is dedicated to providing education in
mixology and preserving the rich history of the American Cocktail. The exhibit
is on display at the New Orleans Pharmacy Museum at 514 Chartres Street, now
through September 2005- over two hundred years of cocktail memorabilia from the
outstanding collections of the founders.
BEST WALKING TOUR
The Scandals Tour
Another Great Tour
Since July of 2004, City Segway Tours has been gliding through the city of New
Orleans offering a new way for tourists and residents to visit the popular
historical sites of this fabulous city. The 3-4 hour tour begins at the golden
Joan of Arc statue in front of the office, then heads to Governor Nicholls
Street Wharf before moving along the riverfront through Woldenberg Park to the
Aquarium of the Americas and Harrah's Casino. Riders then take the ferry across
the river to Algiers Point, glide down the Jazz Walk of Fame to visit Mardi Gras
World and through the streets of Algiers. The tour crosses the river again,
heads down the Riverwalk to end back at the Joan of Arc statue.
If you are not familiar with the Segway HT, it is the first
self-balancing, electric-powered transporter designed to enhance the
productivity of people by increasing the distance they travel and the amount
they can carry. The Segway HT uses a breakthrough technology called dynamic
stabilization, enabling it to work seamlessly with the body's movements. It
operates in any pedestrian environment and is perfect for City Segway Tour
purposes.
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