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Soon it will be hard to get these Hard Rock Cafe beer bottles

Edited by Madelyn Miller, the Travellady

Hard Rock International will be rockin’ the brew this summer with the introduction of limited-edition Budweiser and Bud Light aluminum bottles, created for Hard Rock’s 2007 Ambassadors of Rock Tour, a series of concerts spanning the globe.

The new 16-ounce bottles boast a sleek, high-gloss finish – Budweiser available in a red design and Bud Light offered in blue – and are emblazoned with Hard Rock’s Ambassadors of Rock logo.  The collectible bottles of the world’s top-two best-selling beers will be featured at select Hard Rock Cafe locations throughout the U.S., while supplies last.

Collect them while you can

The new bottles were created in celebration of Hard Rock’s second annual Ambassadors of Rock Tour, which brings together Hard Rock Cafes, Live venues, Hotels and Casinos around the globe to help spread the universal language of rock.  Ambassadors of Rock will kick off on June 23, 2007 with Hard Rock Presents Hyde Park Calling, a two-day concert event in London, featuring rock legends Aerosmith, Peter Gabriel and Crowded House. In addition to the kick-off event, the tour will include performances by P!NK in Dubai and The All-American Rejects in Orlando, as well as more artists and shows in New York, Chicago, Hollywood (Fla.), Las Vegas, Tokyo, Caracas, Buenos Aires, Mexico City, Singapore and Madrid, which will be announced later this summer.

“The Ambassadors of Rock Budweiser and Bud Light bottles were a great success during last year’s tour, and we are confident that they will be an even bigger hit this summer,” said Cindy Busi, Director of Beverage, Hard Rock International.  “We are proud to partner with Budweiser again to offer our guests these unique and collectible items.”

About Hard Rock International

With 122 high-energy Hard Rock Cafes and eight Hotels/Casinos in 46 countries, Hard Rock International is one of the world’s most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world’s greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Orlando, Chicago, Pattaya, and Bali, with San Diego and Biloxi scheduled to open later in 2007. Additional hotel and casino projects have been announced in Palm Springs and Macau, scheduled to open in 2009. Hard Rock International, Inc, is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit www.hardrock.com.

Madelyn Miller is a travel and food writer who loves to eat good food while listening to music. Read her stories on www.travellady.com, www.carladynews.com, www.cocktailatlas.com, www.chocolateatlas.com, www.teaAtlas.com and www.americanwinery.com

 


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