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The return of the “green fairy”Sebor Absinth introduces a modern twist on a turn-of-the-century spiritEdited by Madelyn Miller, the Travellady
Nicknamed “the green fairy,” absinthe has a colorful history. With movies like Moulin Rouge, From Hell, Eurotrip, Van Helsing, and Alfie highlighting the popularity of the drink historically, Sebor has seen a steady surge in the number of absinthe drinkers since it brought its unique recipe to the U.K. in 1999. “Sebor Absinth is an authentic, premium product,” says Jeremy Hill, Managing Director of Hi-Spirits. “Visitors to clubs and bars in London will instantly notice Sebor behind the bar, and we are excited that consumers worldwide are beginning to take note of this spirit again.” A Unique RecipeCreated in the Czech Republic from a 100 year old French recipe, Sebor uses authentic brewing methods and organic ingredients to brew this legendary spirit by hand. A blend of 13 herbs and the purest alcohol, Sebor is the easiest drinking absinthe on the market with a relatively low alcohol level (in absinthe terms) of 55%. Adding to its unique flavor profile, Sebor is infused with notes of mint, menthol, and eucalyptus as well as fennel and angelica.
There is a range of rituals and traditions for enjoying absinthe. For connoisseurs, Sebor sells the traditional “sipping pipe” as well as a “sugar spoon.” The drinker uses a flame to melt a sugar cube over the liquor before consuming it. Others prefer to drink Sebor straight over ice. There are several modern versions of this legendary spirit, many of which are popular in bars and clubs throughout the U.K. A New Market
“Many of our customers are young males in their late 20s
and early 30s, and their feedback has been invaluable. They are tired of
drinking the usual beer or run-of-the-mill cocktail; they love the fact that Sebor offers a whole new experience.
Sebor Absinth is available in various sizes ranging from The Original (50cl, ~$100) to The Beautiful (150cl, ~$230). Customers may order multiples of The Original at a discount. Other items for the traditional absinthe ritual also are available online. The Replica Spoon sells for $30.00, and The Connoisseur Spoon Collection including six replicas of antique absinthe spoons is available for $120.00. Sebor Absinth is also available throughout the U.K., on the website at www.seborabsinth.com and in select bars and clubs throughout Europe. Recipes
The Applesinth The Hemingway The B55 MORE THINGS TO KNOW ABOUT COCKTAILSBest way to taste dozens of cocktails at once Best Cocktail Recipe Books The Sexy Bitch’s Party 101 MARGARITAS BEST COCKTAIL LIFESTYLE BOOK Best Cocktail Museum BEST BAR GUIDEBOOKS LOW CARB COCKTAILS Low-carb Cocktails BEST USE FOR A COCKTAIL BESIDES AS A BEVERAGE Madelyn Miller is a writer and web entrepreneur who writes for www.travellady.com, www.cocktailatlas.com, www.chocolateatlas.com, www.carladynews.com and www.todaysgooddeedds.com |
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TM
What do Vincent Van Gogh, Paul Gaugin, Ernest Hemingway and
Oscar Wilde have in common? These creative geniuses were all fans of absinthe,
the legendary drink of choice during the turn-of-the-century. Today, absinthe
is enjoying a resurgence of popularity in Europe and beyond. Sebor Absinth
brings a unique recipe and taste to the market that has attracted new fans and
connoisseurs worldwide.
Wormwood, the key to absinthe, is derived from a plant that
grows two to four feet high with grayish green leaves and flowers that give off
a strong aromatic scent. Long believed to have hallucinogenic and psychoactive
properties, wormwood – and real absinthe – was banned in many countries in
Europe and in the United States before World War I.
While absinthe is historically associated with artists and
intellectuals, Sebor has broken that mold and proven to be quite popular with a
new generation, particularly men who describe themselves as thrill-seekers and
trend-setters. In fact, young men looking for a high-quality product and a
unique drinking experience are creating a huge demand for Sebor Absinth.
We have created quite a following.” says
Mr. Hill.
The Wildemule
Shake with crushed
ice and strain into a cocktail glass, garnish with a lime twist.