Boxed Chocolate For Sex?Almost 1-in-5 Americans Say Yes!by Madelyn Miller
In the 2nd Annual Boxed Chocolate Holiday Survey, Americans also believe Christmas is the most popular holiday for giving boxed chocolate, and almost one-in-two Americans would like receiving boxed chocolate. That's good news for the boxed chocolate industry, which is experiencing a resurgence in sales. "Giving boxed chocolate is America's new politically correct gift," said Carole Bloom, America's leading chocolate expert, and author of the new book All About Chocolate, rated five stars on Amazon.com. "There is no stigma attached to giving boxed chocolate. It's an appropriate gift for a doorman, boss, lover or friend." Following are highlights from the Yankelovich - Boxed Chocolate Holiday Survey: Boxed Chocolate and Sex· 18% of Americans believe that giving a box of chocolate as a gift will increase their chances of getting sex. (That’s 29% of men and 8% of women). Holiday Gift Giving· Christmas is the most popular holiday for giving (49%) and receiving (47%) boxed chocolate. · 43% of Americans say they are most likely to eat boxed chocolate during the holidays over any other time of year. · As a gift choice, Americans choose to give boxed chocolate (39%) over flowers and wine. 45% of men say they would prefer a gift of boxed chocolate versus 34% of women. Gift Recipients· Boxed chocolate is the perfect gift for anyone, from family members to bosses, doormen and hairstylists. 48% say they buy boxed chocolate for family members over their spouse/sweetheart (30%). Cravings· Caramel and nuts are America’s favorite boxed chocolate fillings. Women prefer caramel fillings (31%), while men prefer nuts (24%). · Boxed chocolate cravings hit in the afternoon. 41% of Americans get a craving for boxed chocolate in the mid-afternoon. · Boxed chocolate eaters are couch potatoes. 42% of people say they prefer to eat boxed chocolate in front of the television. · Boxed chocolate is better when eaten in private. 29% prefer to eat boxed chocolate alone. 28% go as far as hiding boxed chocolate from other household members. Sharing· When we give boxed chocolate as a gift, people expect to share from the box. 40% of people who give boxed chocolate as a gift hope the recipient will open the box right away and offer them a piece. The American Boxed Chocolate Manufacturers is a group of approximately 30 boxed chocolate manufacturers and suppliers, representing the fastest-growing segment of the confectionery category. The 2nd Annual American Boxed Chocolate Survey was commissioned by the American Boxed Chocolate Manufacturers, and was conducted by Yankelovich Partners. The “Choose Boxed Chocolate” program encourages Americans to rediscover the taste, variety and quality of American boxed chocolate. The survey was administered by telephone and consisted of a random sample of 806 adults, 18 years of age and older, evenly divided by men and women, in the continental United States. Interviews were conducted between November 4, 1998, and November 12, 1998. Interview samples were balanced in tabulation stage to align demographics with those of adult household population. Tests of statistical significance of findings between men and women were conducted at the 90% confidence level. Photo courtesy of Vorhaus Public Relations -Updated -1-4-1999- |
|
TM
Americans believe there is some reward to the stress of holiday shopping.